Case Studies

Case Study 01 SEO & Organic Growth

"Confidential Client"

Industry: Real Estate & Property Services

Services: Technical SEO, Local SEO, Keyword Research, On-Page SEO, Content Strategy, Google Business Profile Optimization

Timeframe: 6 Months

Challenge

The client had a limited organic presence and was not consistently appearing for commercially relevant local searches. The website had opportunities for improvement in its technical structure, on-page optimization, keyword targeting, and local search visibility. The business was receiving website visitors, but organic search was not generating the level of qualified visibility and enquiries expected from its target market.

Strategy

The strategy focused on building a stronger organic search foundation before pursuing aggressive keyword growth. The key priorities were: Identify high-intent commercial and local keywords. Improve technical SEO and website structure. Optimize important service and location pages. Strengthen internal linking. Improve Google Business Profile visibility. Develop useful content around customer search intent. Monitor keyword rankings, organic traffic, and enquiries continuously.

Execution

The team conducted a technical SEO audit and addressed identified website issues. Service pages were optimized around relevant search terms, page titles, meta descriptions, headings, internal links, and location-based search intent. The Google Business Profile was optimized and supporting local SEO activities were implemented. New content was developed around relevant customer questions and commercially valuable topics. Search Console and analytics data were monitored throughout the campaign to identify opportunities and adjust the strategy.

Results

Verified results to publish: Organic traffic: [Before] → [After] Organic leads/enquiries: [Before] → [After] Conversion rate: [Before] → [After] Keywords in Top 10: [Before] → [After] Keywords in Top 3: [Before] → [After] Google Business Profile actions: [Before] → [After] Measurement period: [Month/Year] to [Month/Year]

Case Study 02 Google Ads & Lead Generation

Confidential Client

Industry: Home Improvement & Interior Design

Services: Google Ads, Search Campaigns, Landing Page Optimization, Conversion Tracking, Lead Generation

Timeframe: 3 Months

Challenge

The client wanted to generate more qualified enquiries through paid search but needed better control over campaign targeting, keyword selection, budget allocation, and conversion tracking. The existing campaign structure was not sufficiently focused on high-intent searches. This made it difficult to determine which keywords and advertisements were producing genuine business enquiries.

Strategy

The campaign strategy was designed around search intent rather than simply maximizing traffic. The key decisions were: Focus budget on high-intent commercial searches. Separate important services into targeted campaigns and ad groups. Use negative keywords to reduce irrelevant traffic. Create advertisements aligned with individual search intent. Improve landing-page relevance. Implement reliable conversion tracking. Continuously review search terms and campaign performance. Shift budget toward campaigns producing qualified leads.

Execution

Search campaigns were restructured around the client's core services. Keyword groups were reviewed and refined, while irrelevant searches were excluded through negative-keyword management. Ad copy was developed around specific customer needs and service benefits. Landing pages were reviewed to improve message consistency between the search query, advertisement, and page content. Conversion tracking was configured to measure meaningful actions such as enquiry submissions, calls, or other agreed lead actions. Campaign performance was reviewed regularly and budget was adjusted based on measured results.

Results

Verified results to publish: Total leads: [Verified number] Qualified leads: [Verified number] Conversion rate: [Verified %] Cost per lead: [Verified amount] Total ad spend: [Verified amount] Click-through rate: [Verified %] Average CPC: [Verified amount] Measurement period: [Month/Year] to [Month/Year]

Case Study 03 Local SEO & Digital Visibility

Confidential Client

Industry: Healthcare & Wellness

Services: Local SEO, Google Business Profile Optimization, Website SEO, Content Marketing, Reputation & Review Strategy

Timeframe: 5 Months

Challenge

The client had a strong local service offering but limited visibility when potential customers searched for relevant services in the surrounding area. The website was not fully optimized for local search intent, while the client's Google Business Profile had opportunities to improve its relevance, content, and overall local presence. A key objective was to increase visibility among people already searching for the services the business provided.

Strategy

The campaign focused on establishing stronger local search relevance rather than targeting broad, highly competitive keywords alone. The strategy included: Identify high-intent local keywords. Optimize core service pages. Improve location relevance throughout the website. Optimize the Google Business Profile. Strengthen business information consistency. Develop useful local content. Encourage genuine customer reviews. Monitor local rankings and search visibility.

Execution

Existing website pages were reviewed and optimized for service-specific and location-specific search intent. Page titles, headings, content structure, internal links, and relevant metadata were improved. The Google Business Profile was optimized with accurate business information, appropriate service categories, descriptions, images, and ongoing updates. A content plan was implemented around common customer questions and locally relevant services. The campaign was monitored using Google Search Console, Google Analytics, keyword-ranking data, and Google Business Profile insights.

Results

Verified results to publish: Organic users: [Before] → [After] Organic enquiries: [Before] → [After] Local keywords in Top 10: [Before] → [After] Local keywords in Top 3: [Before] → [After] Google Business Profile views: [Before] → [After] Calls from Google Business Profile: [Before] → [After] Website actions from Google Business Profile: [Before] → [After] Measurement period: [Month/Year] to [Month/Year]